While the release of Penguin 2.1 has been the bane of websites indulging in black-hat SEO and search engine malpractices such as link spam, for local businesses it’s not all bad news. The goal of the latest Penguin update is to keep in check websites from using manipulative link building tactics, back link patterns and anchor text uses that ultimately provide misinformation to users. Learn here from this infographic, how local citation plays a key role to
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