The age of big data raised customer expectations when it comes to the
relevance and personalization of marketing campaigns, and savvy
marketers realize the need to deliver these tailored experiences. This
infographic provides insight into the current state of personalization
and how marketing automation can help.
Source: pardot.comAutomation Makes Personalization Easy
Marketing
automation platform make personalizing web experiences much easier. By
creating a central hub for marketing data, dynamic web content, and
ultra-timely nurturing campaigns, automation delivers powerful
personalization.
One Centralized Database
Marketing
automation platforms provide an easy way to create a central hub for
all of your marketing data. Social data, display ads, email marketing,
CRM data, prospect tracking data, and more all gathered, organized, and
put directly at your fingertips for automated segmentation, dynamic
digital content, and automated lead nurturing campaigns.
Dynamic Digital Content
With more
customer data at your disposal, automation platforms can develop dynamic
web and email content that will change based on the attributes of the
viewer's profile in your marketing and sales database. Display the best
pricing options, promote the most relevant content, push the most
important features, and never have a sales lead fill out the same fields
twice.
Automated Lead Nurturing
Once you have all your data in one place
and your prospects highly segmented, you can easily create nurturing
campaigns designed to automatically provide information and content at
the perfect time. Triggered by a prospect's actions or a predetermined
time interval, these campaigns make your sales process feel like it is a
one-to-one interaction for all of your sales prospects.
